WOW. Facebook Raises $16 Billion in I.P.O. That Values It at $104 Billion

From the NY Times:

Facebook Raises $16 Billion in I.P.O. That Values It at $104 Billion

As investors raced to get shares, whose price Facebook set at $38 each, the sprawling social network raised $16 billion on Thursday in an initial public offering.

The I.P.O. signals a rapid evolution for the company. In just eight years, Facebook has gone from a scrappy college service founded in a Harvard dormitory to the third-largest public offering in the history of the United States, behind General Motors and Visa.

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Save the Date: Mad Men & Women of Minneapolis

An Exciting event is coming to the Twin Cities in a month: Ad Fed is presenting the Mad Men & Women of Minneapolis. 

Register Today!


They were the true Mad Men & Women of their day and helped define the advertising culture in Minneapolis during the era of skinny ties, horn-rimmed glasses, and three martini lunches. They built their careers at the likes of BBDO, Campbell Mithun, Carmichael Lynch, Colle & McVoy, and Martin/Williams, agencies still going strong today, as well as at some ghosts from the past; Knox Reeves, Baxter and others. 

We've located 100+ of these true advertising pioneers, who put Minneapolis advertising on the map, and invited them for an evening of networking and story-swapping at Solera. Join us for this once in a lifetime celebration of their talents.

Register online or contact the Ad Fed office at (651) 290-7489.

When: Thursday, June 14, 2012

Time: 5:30pm to 9:00pm

Cost: Member: FREE

Non-member: $20

Student: $5

Mad Men & Women are free (those working in advertising in the Minneapolis marketplace from 1970 or before)

Location: Solera

900 Hennepin Avenue

Minneapolis, Minnesota

When To Charge For Your Services

I received the follow as part of a newsletter from @ChrisBrogan the other day, and it got me thinking how I charge for my services. I've always said my advice over food and/or drinks was free. Maybe I need to reconsider that. When you give stategic advice over lunch/dinner you're tailoring that adivice to thier business, and it's no longer a one:many conversation. It makes sense that advice meant for a specifice business should be something to charge for. Chris mentions discovery calls/meetings are still free. But after that, it would be appropriate to engage in a working relationship with financial expecations of services to be peformed and result goals.

Human Business Works Newsletter

I've been asked about the whole "when and where do you charge" line quite often. Let me start by saying that my line might not be yours. But let me tell you about how I personally have chosen to parse out where I charge and where I don't.

The Money Making Line

Here's what's free: most everything I know when I dispense it to you in a one-to-many environment, or if it's easy enough to answer in a quick email reply (like when you hit reply to this newsletter).

Here's what's not free: when you ask me lots of specific details that then make the information custom to your business and your revenue, and/or when you need my explicit 1:1 time versus just accepting information in the masses.

Here's what's free: the occasional Skype call to college campuses full of smart people.
Here's what's not free: lunch where you pick my brain.

Here's what's free: discovery calls with prospects.
Here's what's not free: deep dive information requests and details.

Here's what's free: my charity work at my own choice.
Here's what's free: the learnings I offer on my blog and email.

Here's what's not free: writing for your blog or magazine.
Here's what's not free or negotiable: my speaking fee.

Where's Your Line?

It depends what you're doing and what you sell as to where your line should be. If you sell ice cream, maybe it's that little pink spoon worth for free. Maybe it's free for the occasioal in-town event. And then you make it clear where your line is for other points.

There's so much that's tricky about this, though. First, if you move your line or waver on certain things, you're doomed. The moment there's a flutter in what you charge for and what you don't, things get messy. This isn't to say that deals and trades and favors don't happen, but what I see far more often is the random "My fee is $200 an hour, but I'm going to drop it to $100 an hour for you." Why? Did the other person falter? And if so, is your fee based on their emotional reaction?

In my own business model, I give away over 90% of what I do for free. I charge a pretty penny for the rest, and that's because it's very often in that 10% that businesses figure out how to make much more than what I charge from the information I provide. However, I'm always very very very clear on when I'm selling and when I'm not, and this makes a big difference in how people perceive the money making line. 

If your'e interested in subscribing to his newsletter you can do so here: Human Business Works. 

What are your thoughts? When do you charge for your ideas and strategy?

Job Openings | Jr./Sr. Interactive Roles

I had a recruiter friend in the Twin Cities recently approach me looking for some awesome junior and senior interactive talent. Let me know if you're looking for a new gig, and posess one one of the following skills.

Here are some of the postions he's looking to fill:

  • Senior Java/UI developer
  • Digital Creative Services Manager (hands-on sr. designer with front-end dev and e-commerce experience)
  • Technical Analyst/Writer
  • Development Project Manager
  • Experience in ASP, .NET, C#, Sitecore Environment
  • Senior Information Architect


Digitalives Notes (SS-SS-42012)

Community News | Genesis 2 Annual Spring Benefit

My friend is looking for some local support. Please connect with her or their group if you can help.




Helping kids is a good cause, right? I thought so, which is why I joined the board of directors for Genesis 2 earlier this year.



Genesis 2 improves the lives of children and strengthens families through parent education, parent-child interaction therapy, early childhood education, and supervised visitation. 




  1. Come and support the cause on Thursday, May 10th at Fredrikson & Byron law offices at 5:30 PM (no donation required to attend).
  2. Donate a bottle of wine or pair of tickets for the silent auction.
  3. Monetary donation.
  4. Spread the word. We are looking for more members on the board of directors.



It’s a great cause, and a one of a kind service for needy families in the Twin Cities. Event information.